Our focus is not on social media or phones. It’s our kids and their mental health.

We don’t see the value in placing limitations like some big red button we’re telling them not to push. Instead, our solution aligns with child development and encourages their independent exploration while also giving you the information you need to parent.

Our passion binds us together...

our values make us unstoppable.

Team

We’re a high-performing team

Laptop

We require quality

Package

We genuinely care about our customers and each other

Decision Making

We make data-driven decisions

Mental Health

We don’t just talk about mental health - we prioritize it

Fiesty Emoji

We encourage healthy conflict

Meet our founders

Jeff Gottfurcht
Co-Founder & CEO

Jeff Gottfurcht

Mayor of Idea Town | Leads Fundraising | Visionary | Motivator | Doesn’t accept weakness | Fastest phone keyboard typer in the World | Don’t try to buy him a water bottle, it won’t work.

There isn’t a type that would correctly portray him | What’s the letter combo for all 16 types at once? …… BOSS
Derek Jackson
Co-Founder & CTO

Derek Jackson

Does anything and everything | Resident Hacker | Never Rests | Occasionally becomes a little intense and overbearing | Has opinions on everything | Crazy competitive | Whiskey on the rocks | Types faster & louder than anyone else…well not true anymore…we have some folks who are waaaaaay faster now!

Type 3 Achiever / INTP Logician

Meet our advisors

Robert Basso
Board Member

Robert S. Basso

Mr. Basso is the founder and managing partner of BEST Partner LLC, an independent financial services consulting firm. In his distinguished career, Mr. Basso has held the title of Managing Director at investment firms UBS, PaineWebber, and Merrill Lynch, responsible for the clearing services business at each. Mr. Basso served as President/Chairman of Correspondent ServicesCorporation (CSC), a PaineWebber/UBS subsidiary. Prior to that success, Mr. Basso was responsible for Merrill Lynch’s entry into the clearing business. He established its subsidiary, Broadcort Capital Corp. serving as President. Under his direction, both entities became recognized leaders in the industry.

Bill Drury
Senior Executive Advisor

Bill Drury

Mr. Drury is a Co-Founder of the Make-A-Wish Foundation of America and one of Arizona Business Magazine’s Top 100 Lawyers. In his 30+ years of experience, Mr. Drury has achieved a notable record of success as an attorney. He has held a variety of prestigious positions in professional organizations such as member of the American Board of Trial Advocates, former chairman of ALFA International, Fellow of the Litigation Counsel of America, is a founder and former chair of the American Law Firm Association, a member of the Drake University Board of Trustees, is past chair of Drake University’s National Alumni Board, and is a member of the Arizona State University Sun Devil Club.

Jackie Henretig
Clinical Psychologist

Jackie Henretig, PsyD

Dr. Jackie Henretig is a clinical psychologist licensed in California and Arizona. Her experience includes providing psychotherapy to culturally diverse populations in community mental health and university counseling settings. She graduated with a doctorate degree in clinical psychology from California Lutheran University specializing in cognitive behavioral therapy modalities for a wide range of mental health diagnoses. She has also taught graduate level courses on various psychotherapeutic techniques and treatment modalities. Dr. Jackie is passionate about advocating for disenfranchised, oppressed, and vulnerable populations.

Angela Salomon
Human Trafficking Advisor

Angela Salomon, PsyD

Dr. Angela Salomon is the Director of Programs at StreetlightUSA, a program serving adolescent female victims of Child Sexual Exploitation (CSE). She has worked with foreign and domestic trafficked populations since 2007. Her education and training in Clinical Psychology has included program development and the assessment and treatment of trauma from human trafficking. She is a member of the Central Arizona United to Stop Exploitation (CAUSE) Task Force and is Co-Chair of Victims Services for the Arizona Human Trafficking Council with the Governor's Office of Youth, Faith, and Family. Dr. Salomon is actively involved and invested in empowering the community at state and national levels by teaching about human trafficking and ways to take action against it.

John Bonamego
Senior Executive Advisor

John Bonamego

Derek Jackson
Co-Founder and CEO

Derek Jackson

Does anything and everything | Resident Hacker | Never Rests | Occasionally becomes a little intense and overbearing | Has opinions on everything | Crazy competitive | Whiskey on the rocks | Types faster & louder than anyone else…well not true anymore…we have some folks who are waaaaaay faster now!

Type 3 Achiever / INTP Logician

Meet our team

Kelli Jackson
COO

Kelli Jackson

Expert of Emotions | Feels and understands what you are feeling before you do | HR/Ops/Board Meetings/Culture Queen/Chief of Staff | Keeps Jeff and Derek from lighting everything on fire | Can sense if something is great or not just by its smell

Type 6 Skeptic / ISFJ Defender
Harshini Kanukuntla
Director of Engineering

Harshini Kanukuntla

Steers the product creation ship | Makes sure Derek doesn’t mentally leave Earth too often | Educated in Machine Learning but is a tenacious business leader | Zen calm & consistency | Expert at putting things in perspective | Champion of encouraging you to be better

Type 7 Enthusiast / ENFJ Protagonist
Ihtisham Arif
Software Engineer

Ihtisham Arif

Sorry everyone…he’s taken (got married in 2022!) | Yes, he wakes up with hair that good | Don’t be fooled by the Stoic face, well actually yeah, he’s always pretty serious | He wants to be the best, no more, no less

Type 3 Achiever / ISTP Virtuoso
Jordan Arnold
Digital Marketing Coordinator

Jordan Arnold

Don’t be fooled, she’s savage | Always early…literally always | Her cat Harry is probably more famous than you are | Crochets, screen prints, and does all other kinds of cool creative stuff that makes you question whether or not you really have any creative abilities at all…

Type 2 Helper / INTJ Architect
Nicholas Bates
Infrastructure Engineer

Nicholas Bates

Who needs an expert when you can have a hacker? | Good luck learning that thing as fast as he can | What’s bigger, his brain or his smile? Idk it’s hard to tell | Has somehow figured out how to get more than 24 hours out of a day, but won’t share the secret

Type 3 Achiever / ENFJ-T Protagonist
Rashmi Bongirwar
AI/ML Engineer

Rashmi Bongirwar

Research Expert | Resolute and Dedicated | Anything Related to Data and Machine Learning | Expert in Narcotics & Internet Drug Slang | Great taste in books | Don’t fool yourself with the gentle smile, she’s ruthless

Type 3 Achiever / INFJ Advocate
Elijah Bowers
Software Engineer

Elijah Bowers

Some people sort of know stuff, but they just brush the top layer. Not him. He only considers that he knows something when he can rebuild the entire thing in his mind from scratch. And we’re talking like mining silicon, then building transistors, coding the Kernel then the OS to the apps and back kind of scratch

Type 1 Reformer / ENTJ Commander
Zack Brooks
Scrum Master

Zack Brooks

He wakes up before anyone else to run 50 miles before breakfast | Doesn’t believe in the word “impossible” | Doesn’t sweat the small stuff and helps you see a bigger perspective | Need some motivation? Look no further

Type 1 Reformer / ISTJ Logistician
Saketh Emani
Senior Software Engineer

Saketh Emani

Secretly is a masterful singer | Seems to be the butt of the joke often, but just because he’s actually cooler than the rest of us…yeah we’re all jealous | Never gives up | Oh…and he’s a movie star

Type 3 Achiever / ESFJ Consul
Fahrawn Gill
Software Engineer

Fahrawn Gill

He might be silent, but really he’s just figuring you out | Definitely gets the Sense of Humor award | Unofficially the fastest keyboardist in the office | Enjoys destroying kids at lazer tag | Oh, don’t ask what he’s getting for lunch…it’s shwarma

Type 6 Skeptic / ENFJ Protagonist
Anuj Gupta
Software Engineer

Anuj Gupta

Ask him to draw you something, he’s really skilled at it. Especially sketching scissors | Figured out that you can keep a cactus from AZ alive in NY without watering it because it can just absorb humidity from the extremely damp air | Definitely doesn’t like the New York Rangers ice hockey team

Type 9 Peacemaker / ENFJ Protagonist
Raghav Gupta
Software Engineer

Raghav Gupta

Always stylish, no matter the time of day or night | Won’t start the conversation, but will always make it more interesting | Secretly wishes he was living a murder mystery novel, but from the good side….we hope | Will never accept defeat

Type 6 Skeptic / ISTJ Logistician
Melynn Hagan
Digital Marketing Coordinator

Melynn Hagan

Believes that the work our hands produce is art | Uncanny ability to conceptualize and analyze | Just because she wants to be in a quiet room with a couch rather than at her desk next to you doesn’t mean she doesn’t like you…or maybe it does

Type 8 Challenger / ISFJ Defender
Rohan Ippalapoly
Machine Learning Intern

Rohan Ippalapally

When he’s around, the conversation will never lull | He’s an up-and-coming superstar | If you want movie recommendations, he’ll give you much more than a simple Good or Bad, he’ll give you the critical elements that made him come to that opinion | But definitely don’t ask about the Fantastic Beasts series, especially the 3rd one. He shudders at just the sound of you mentioning it

Type 1 Perfectionist / ENFJ Protagonist
Austin Leung
Software Engineer

Austin Leung

You should definitely challenge him to a game of arcade basketball, but when you do, make sure you bet all of your marbles…you’ll probably win (not!) | He really is the fastest keyboard typer | If you catch him saying 1000 words out loud in a day, buy yourself a lottery ticket, because you just had a once in a lifetime experience

Type 9 Peacemaker / ISFP-A Adventurer
Anirudh Palaskar
Head of Product Design

Anirudh Palaskar

He’s actually famous and a viral sensation for UI/UX design | If you think Derek talks fast, then you haven’t heard Anirudh when he’s excited & teaching | Kindness is too weak of a word to describe him | He doesn’t like the taste of boring

Type 1 Reformer / ENFJ-A Protagonist
Sharon Pollack
Community Relations Specialist

Sharon Pollack

For some it’s six degrees of separation, for her it’s six degrees of connection | She’d be great at puzzles if she wasn’t so busy doing cartwheels | Casual dress code… absolutely not | If it’s not a horse show, she’s not interested | Doesn’t accept flowers, but collects Maple Leafs

Type 4 Individualist / ISFJ Defender
Siddhesh Rao
Software Technical Lead

Siddhesh Rao

Knows some of everything | Does some of everything | Wants to be the best | Occasionally wears a fancy T-shirt | Always happy, even in the middle of the night during a hackathon with no sleep | Has only one broken shoulder but can still do more than Derek

Type 1 Reformer / ENFJ Protagonist
Viraj Thakur
Software Engineer

Viraj Thakur

He might be quiet, but that’s just because he’s formulating how to show you that you’re wrong…but always in a kind way | There is no other human that can handle as much spice…except maybe Delaney | Might not admit it, but he relentlessly wants to win

Type 3 Achiever / INFP Mediator
Nathaniel White
Software Engineer

Nathaniel White

Absolutely positively will come up with a question that you didn’t think about…stay on top of your game | If there’s more to learn, more to do, more challenges, more hard problems to solve, he’s there | Good luck keeping up | Did you think you knew math? Well, you don’t. But Nathan does

Type 5 Investigator / INTP-A Logician
Delaney Zimmerman
Customer Operations Specialist

Delaney Zimmerman

Endless capacity for more | Rogue warrior | Believes that every day is legs day at the gym | Oh yeah, and her mom got bit by a shark…ask about that

Type 3 Achiever / ENFJ Protagonist
Harshini Kanukuntla
Software Engineer

Nathaniel White

Steers the product creation ship | Makes sure Derek doesn’t mentally leave Earth too often | Educated in Machine Learning but is a tenacious business leader | Zen calm & consistency | Expert at putting things in perspective | Champion of encouraging you to be better

Type 3 Achiever / INTP Logician